Infruition's New Packaging Design

Infruition's New Packaging Design

We created this packaging in response to a brief that demanded a complete overhaul of our packaging from a retail perspective. This brief demanded:

Immediately and irrefutably demonstrate what the product is and does
Visually expose the bottle
Protect the bottle
Be of a high visual and physical quality
Minimise the complexity of the printed information
Environmentally-friendly

This design allows us to make our product's vibrant colours front and centre in both small and large retail spaces. Exposing the bottle's unique features such as its grab handle and, of course, the chamber means intrigue is created. The choice of material ensures that the brand is associated with sustainability and environment while giving the opportunity to frame the product with a blank canvas that accentuates the product features and bold colours.

Client: Infruition - www.infruition.com
Categories: Art Direction, Photography

Infruition's New Packaging Design Infruition's New Packaging Design Infruition's New Packaging Design < return to main page